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July 6, 2009

Raw and Black and Straight
Every golf-equipment manufacturer needs a big hit in 2009, but only a handful will succeed. One is Bridgestone Golf with the introduction of its first-ever limited edition set of irons: the J36 Cavity Back series.

Key feature: A black finish that gives them the "raw" look usually associated with wedges. The raw black oxide finish (no plating) reduces glare and makes for a slim look.

Key quote: "The sleek, black appearance is one every iron collector will want to have, but we're only making 500 worldwide," says Danny Le, Golf Club Marketing Manager for Bridgestone Golf. "It's actually 1020 carbon steel, but instead of putting the chrome plating on it, we left it raw and dipped it in a solution that gives it that black oxide look. This is one-of-a-kind as far as forged irons in the marketplace. Except for a wedge, you don't ever see a forged, raw iron."

More on the J36 Cavity Back series.

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