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September 29, 2009
Burris SpeedBead Unfazed By Optic of the Year
SpeedBead shotgun sight Sports Illustrated is infamous for its cover jinx. Lucky for Burris, Shooting Illustrated is not. Burris' new SpeedBead shotgun sight has not suffered any ill effects since being named Shooting Illustrated's 2009 Optic of the Year. In fact, accolades keep pouring in, customers continue to rave, and SpeedBeads keep flying off the shelf.

What's the champ's secret to success? The SpeedBead keeps both the target and the red-dot in focus. The SpeedBead features a unique mounting that puts the site very low and eliminates the need for perfect left/right, up/down head positioning. Because the bead's only a quarter-inch above the plane of the shotgun barrel, when you shoulder the gun the prism is right there. You can shoot with both eyes open and have a perfect field-of-view.

Burris certainly isn't experiencing any letdowns; they appear more motivated than ever, giving away $150 scopes and $50 rebates with nine different Super Value Packages. That's a much better follow-up act than the one Oklahoma turned in after winning 47 straight football games to earn a spot on a 1957 Sports Illustrated cover with the proclamation: "Why Oklahoma Is Unbeatable!"

They lost the following Saturday.
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